I’m Jonathan.

Outside of work, I’m a father, visual artist, martial artist (Brazilian jujitsu), surfer and adventurer looking to make an impact on the world. I love people and projects.

In regards to work, I’m a strategic marketer, brand enthusiast, team builder/people person and C-suite business consultant. I’ve had the privilege of a diverse career spanning 12+ years leading cross-functional teams to grow brands delivering measurable results across ecommerce, technology, apparel, retail, social, financial services, and media verticals.

I bring a unique blend of creativity, strategy and data analytics, having served as a digital strategy leader, a media expert/tactician & creative director. My expertise lies in leveraging data-driven storytelling, innovative technology, & a focus on customer experience and their media consumption to drive transformative outcomes.

Specifically, I managed $600M+ in paid media and collaborated with businesses of all sizes, from small start-ups to Fortune 500 companies to achieve strategic goals.

Some highlights - personal & career

  • studied flamenco guitar in Madrid and jiu jitsu in Rio de Janeiro

  • surfed both US coasts on the same day.

  • I’ve led the transformation of a well-known 90s women's handbag brand into a 21st century consumer brand

  • launched a few fitness companies, including a yoga studio

  • helped turn a 3 person ad agency into a 50 person team

  • built an art brand that with a fantastic loyal following

  • orchestrated teams and paid media strategies that spent in a day the cost of a few houses and made them enough money to buy a few mansions

  • failed & succeeded at launching a few brands

  • helped send kids to overseas educational programs through local fundraisers

  • helped guide numerous companies through investor fundraising and acquisitions

  • activated a national guerilla marketing strategy that peaked when a sitcom put art and stickers in the outdoor scenes “to make the scenery look authentic to Chicago”

  • led branding workshops, including a weekend dedicated to 3 founders finalizing a name and direction

  • made fake bracelets to sneak into the moshpit at a Metallica concert

  • snuck backstage and had a few of Toby Keith’s beers then helped sneak a mom to his trailer so she could give him a letter and get an autograph for her son overseas.