“The modern age depends on creativity and big data. Both are vessels of storytelling.”

Some Problems I’ve Tackled:

  • Multi-Channel Attribution

  • Creative Analysis

  • Lifetime Value (LTV)

  • MER & CAC

  • Audience & Persona Performance

  • Product Purchased Trends

  • Automation

  • Executive Summaries vs. “in-the-weeds” details

How I’ve Tackled Them:

  • Building Highly Customized & Propriety Tools

  • A lot of teamwork & collaboration

  • Asking the right questions that most likely give us actionable business items

  • Using just about every reporting software a business can use (Looker, Data Studio, Excel, Tableau, Agency Analytics, etc. etc.)

  • A lot of different attribution tools that promise you the world and most likely won’t give it to you

  • Supermetrics and other API connectors

  • Amazon Snowflake

  • Long calls with BI vendors and media buying platforms reluctant to give you tool much data or unaware how their own data work